[Oct 2012] Pakistan Welcomes Adfortel
Thursday, November 01, 2012,
| || |
News: Pakistan Welcomes Adfortel
One of the leading Pakistani Mobile Operators has signed with Adfortel to launch the VoiceAds RBT service. Nationwide.
| ||That's Igor (CEO for Adfortel) and Vincent (COO for Adfortel) readying to sign it off. Being the 2nd major contract closed this week they have all reasons to look happy. |
The VoiceAds service in Pakistan is special in many ways: It has the right audience [multi-language, 64% illiteracy], with the right size [111M Mobile Users]. It is marketed by great commercial partners, eagerly wanted by Media Agencies and Advertisers, and promoted by an outstanding Mobile Operator.
Plus, with half of the incoming calls coming from other Mobile Operators, VoiceAds will kick-off with nationwide reach. From day 1.
More info? Email Adfortel.
Products: VoiceAds® RBT
You know VoiceAds. You know Ringback Tones. Now join both: That's VoiceAds RBT.
| ||VoiceAds RBT replaces the Subscriber's calling parties ringback tone with an unintrusive radio-like advertisement. But it doesn't stop there. VoiceAds RBT also contains a set of features, from behavioral targeting to profile tagging and social networks' integration just to make sure that each ad is rightly targeted. |
VoiceAds RBT also gives Operators an easy entry to Adfortel services. As many Operators already have a Ringback Tone system, pluggin' in Adfortel's platform can be a short path to an extended revenue source.
More about VoiceAds
Analysis: Advertising in Pakistan
Reach, Targeting and Profiling, Measurable Conversion and Effective Costs. If you want to hit all of these in Pakistan there is only one way: The Mobile way.
Pakistan is a very big and diverse country. Several languages and dialects are spoken, significant populations live in far-reaching areas while many other millions commute in huge metropoles where the media "noise" is so big that is actually difficult to reach anyone efficiently.
But in Pakistan, independentely of gender, age, literacy level, location or social group, everyone has a mobile phone. That well profiled, audio enabled, interactive and always reachable mobile phone, will play a VoiceAd. On the next call.
Partner Spotlight: The Mobile Advantage Company®
With an outstanding history of achievements in Asia and MENA region, this is a team who knows the Pakistan mobile scene inside out.
| ||The Mobile Advantage Company team experience goes as far back as the foundation of the Pakistan mobile industry itself. With presence in all Pakistani major cities and relations with all major and local Media Agencies, The Mobile Advantage Company is the perfect partner for Adfortel expansion in Asia. |
Go to The Mobile Advantage Company
Don't Forget: Get to Know Pakistan!
Pakistan is one of those few countries in the world which has every kind of landscape. It has the sea, desert, green mountains, dry mountains, mountains covered with ice, rivers, rich land, water falls, forests and everything in between.
Pakistan is also the home of amazing and welcoming cities that are well worth a visit.
From the monumental Faisal Mosque
to the Pir Sohawa
's beautiful view over Islamabad (make sure to arrive on time for a dinner with a view at The Monal), stoping by the Daman-e-Koh
viewpoint in the heart of the Margalla Hills
for an amazing sunset, it is easy to grasp the flowery beauty of Islamabad.
Spend a few days in the colorful and vibrant city of Lahore
. Home of over 10 Million people, you'll find just about everything: good food, good music and above all, good friends. Just like we did.Explore Pakistan
|@Daman-e-Koh, Islamabad. Jorge Reis Martins (CTO for Adfortel). Igor Hendriksen (CEO for Adfortel). Asim Shah Kakaakhel (Head of Business Relations for The Mobile Advantage Company)|| |
2012©Adfortel · Advertisement for Telephony. Heemraadssingel 196 3021DM Rotterdam Nederland.
Newsletter Oct. 2011
Thursday, October 20, 2011,
Read our latest newsletter [October 2011]
Talking about: Yesss!, Sony Music, Laudaah VoiceAds figures
Adfortel launches unique mobile advertising service with Yesss! in Austria
Friday, June 10, 2011,
Rotterdam/Vienna, June 2011. Adfortel and Orange Austria’s low cost mobile operator brand Yesss!, launch a new and unique advertising service of which new and existing subscribers can benefit from by listening to short radio-like audio commercials (VoiceAds) and select their own favorite call waiting music (TuneAds). The service is marketed with a new tariff named Yesss Laudaah! and is a unique combination of Adfortel’s two services: VoiceAds and TuneAds. Subscribers to the service receive a maximum of two VoiceAds per day during the call waiting period when making outgoing calls; during the call waiting period of the other outgoing calls, the subscribers’ favorite songs can be played. As an incentive subscribers receive the hit single Laudaah of the Austrian musicians The Trackshittazs for free, which will be set as their first TuneAd. The Laudaah tariff offers 2000 units to be used for calls, SMS and data for EUR 9,- both prepaid and postpaid. This is currently Austria’s best offer in the market. VoiceAds are audio commercials that replace the standard call waiting tone during the waiting period for connecting a call; TuneAds replace the standard call waiting tone with music. Both services are A-party based which means they are targeted at the subscriber, i.e. the callers. Subscribers who opt in for the Laudaah! tariff are rewarded with the new low tariff that Yesss! offers and receive one song for free . “With the introduction of our new Laudaah! tariff and the offering of VoiceAds and TuneAds in return Yesss! is able to monetize the call waiting period, unlocking a new revenue stream and the addition of new consumers to our base. We strongly believe in mobile advertising and music services as a means of generating new revenues.”, says Markus Cserjan, General Manager of Yesss! “With VoiceAds advertisers can benefit from multiple daily direct contact moments and massive reach, with the possibility to precisely target subscriber profiles through a totally handset-independent advertsing format. The close cooperation with our reseller Sonorys has resulted in the introduction of VoiceAds and TuneAds with Yesss! in Austria. The Yesss Laudaah tariff is aimed at creating a new and successful concept for all parties involved based on the key elements of musical fun, advertising value and lower rates” , says Igor Hendriksen, Managing Director of Adfortel. YESSS! Telecommunication GmbH, the first low-cost mobile telephony operator in Austria, is a 100% subsidiary of Orange Austria Telecommunication GmbH. YESSS! started in April 2005 and has currently more than 700.000 effective customers. Adfortel develops and provides mobile advertising solutions. Adfortel has strong partnerships with media agencies to ensure inventory allocation and market research into the effectiveness of mobile advertising channels like VoiceAds. For more information, please see www.adfortel.com For more information, please contact:
Oida Pump - Trackshittaz Laudaah Promo Webisode
Friday, June 03, 2011,
Adfortel in the Cloud(s) with new version of VoiceAds Engine Campaign Manager
Sunday, May 01, 2011,
Rotterdam, May 2011. Adfortel, developer of mobile advertising solutions, has redeveloped its VoiceAds Campaign Manager and made it suitable for hosted solutions. The primary function of the VoiceAds Engine Campaign Manager is the replacement of the standard waiting tone (…toot…toot…) by a VoiceAd. This happens during the period that the call is being ‘built up’. As soon as the person who has been called picks up the phone, the call will start. The Campaign Manager most important goal is to ensure that the right target group is reached at the right time. It has been developed with that goal in mind and can perform various functions, such as planning, profiling and reporting. For mobile operators to be able to use the VoiceAds Engine an integration in the core network is necessary. This usually takes some time and can be causing delays in the go to market time. "This happens so often that we decided not to take the same road," says Jorge Martins CTO of Adfortel. "That's why when we rolled out the 3rd installment of our VoiceAd Engine and decided to address this by moving to an hosted scenario which enables us to offer our VoiceAds Engine service to mobile operators without the need to have a full integration within the operators core network”. Moving services that would naturally be inside the operator's network creates new challenges, as data volume can be overwhelming. "That is what we understood and prepared for and we have a system that handles over 80 million subscribers on its base configuration. That is already the sum of several operators subscriber bases and we are readying to expand it soon." Apart from this revolutionary approach for offering mobile advertising services to operators the VoiceAds campaign Manager is also optimized to serve Media Agencies and their advertisers as it has now self learning capabilities based on the feedback of the mobile network. Depending of the calling behavior of the subscribers the system is capable of making decisions by itself and adapt running campaigns to make sure target groups are served optimally and each agency impression and budget goals are guaranteed. “We strongly believe this new version will strengthen our proposition as we are now able to offer operators not only a innovative A-sided VAS service but also eliminated a large portion of the needed integration time and therefore shortened the go to market time significantly” says Jorge Martins.
Adfortel introduces new music service and sign agreement with Sony Music Austria for content delivery
Friday, April 01, 2011,
Rotterdam/Austria, april 2011 – Adfortel, developer of mobile advertising solutions, introduces its new service TuneAds and has signed an agreement with Sony Music Austria for the delivery of music content and promotional activities. TuneAds are music clips that replace the standard call waiting tone during the waiting period for connecting a call. TuneAds are played to the subscriber of the service and allow the user to set a variety of music clips to listen to when calling someone. The subscriber has control over the service by setting certain features like time of day, different clips for different telephone numbers, etc. “The introduction of TuneAds allows us to offer another attractive A-side based service to operators and subscribers. People are now able to enjoy their favorite music when waiting to get connected to the called party. The agreement with Sony Music gives us access to a vast catalogue of music content and allows us to offer subscribers a large choice of music clips. It also allows us to make us of the experience of Sony Music with promotional activities and social media” says Vincent van der Goes of Adfortel. “The agreement with Adfortel for the delivery of music content for TuneAds opens up an whole new mobile channel to us. With our expertise in promotional activities with the involvement of our artists and our access to social media we are able to support Adfortel in their marketing efforts when launching their services” says Dietmar Lienbacher, marketing Director of Sony Music Austria. Sony Music Entertainment Austria is a division of Sony Music Entertainment, one of the world's leading music companies. The Company is active with repertoire companies and creative A & R units. For more information visit www.sonymusic.at For more information, please contact:
Adfortel Appoints Managing Director Austria
Tuesday, March 01, 2011,
Rotterdam, March 2011. Adfortel, developer of mobile advertising solutions, today announces the appointment of Melanie Dawes as its Managing Director for its expansion of business. The new to be opened office, located in Vienna, is led by Melanie Dawes who takes responsibility for Adfortel`s media sales activities as well as business development and expansion activity in the DACH and CEE region. She has more than 8 years of mobile industry experience working previously for ZTE Corporation, Nokia Siemens Networks and Hutchison 3G. “I’m looking forward to push Adfortel`s business in Austria. The opportunity to build our presence here in Austria and deliver both, high effective mobile advertising solutions, such as VoiceAds, for media agencies as well as high quality revenue to mobile operators, is very tempting. I am extremely pleased to be a key part of the Adfortel team.” says Melanie Dawes, Managing Director Adfortel Austria. VoiceAds are audio commercials that replace the standard call waiting tone during the waiting period for connecting a call. The key difference in comparison with traditional (advertisement) ring back tone services is the fact that with VoiceAds the calling party is subscribed to the service as opposed to the called party. Consumers who opt in for VoiceAds could be rewarded with incentives such as lower tariffs. By opening Adfortel`s office in Vienna the company is about to intensify its media sales activities in the region.
Sonorys and Adfortel join forces to introduce VoiceAds in Europe
Tuesday, February 01, 2011,
Rotterdam, February 2011. Adfortel, developer of mobile advertising solutions, has signed a reseller partnership agreement with Sonorys, an Austrian-based leading expert in providing telecommunications solutions, for the integration of Adfortel VoiceAds Engine into Sonorys Boccacio platform. This partnership will allow Sonorys to offer its mobile operator clients an innovative mobile advertising service by reselling the VoiceAds Engine in Central and Eastern Europe, in countries like Germany, Austria and Switzerland, among others. VoiceAds are audio commercials that replace the standard call waiting tone during the waiting period for connecting a call. The key difference in comparison with traditional (advertisement) ring back tone services is that with the VoiceAds Engine the calling party is subscribed to the service as opposed to the called party. Consumers who opt in for VoiceAds are rewarded with incentives by mobile operators or promotions by advertisers. Operators are able to monetize the call waiting period and unlocking a new revenue stream. Advertisers can benefit from multiple daily direct contact moments and massive reach, with the possibility to target specific groups based on their user profiles. “Mobile advertising is rapidly evolving into a promising form of ad visibility and technology will be a huge differentiator. As a technology provider, we are looking forward to work with Adfortel and together take VoiceAds to the next level”, says Jörg Meier, Managing Director of Sonorys. “Adfortel believes it’s necessary to cover the whole ecosystem of the mobile advertising landscape to deploy mobile advertising services successfully. Therefore we have strong partnerships with mobile operators, media agencies, music labels, network vendors and system integrators. The partnership with Sonorys will open the doors for significant mobile operator opportunities. The system integration expertise of Sonorys is used for installation and integration the VoiceAds Engine service within the operators mobile network. We look forward to the first soon to be deployed integration of the service in the region”, says Vincent van der Goes, COO of Adfortel. Adfortel develops and provides mobile advertising solutions. For more information please visit www.adfortel.com Sonorys is an Austrian company located in Vienna, offers mobile operator solutions, professional services and voice application services dedicated to enterprises and service providers. For more information visit www.sonorys.at For more information, please contact:
Qanawat and Adfortel team up to introduce VoiceAds in MENA Region
Wednesday, December 01, 2010,
Rotterdam/Dubai, december 2010 – Adfortel, developer of mobile advertising solutions, has signed a partnership agreement with Qanawat, the leading provider of mobile VAS solutions, for the introduction of its groundbreaking mobile advertising service VoiceAds into the MENA Region. The quickly developing MENA region has shown a sustainable growth of mobile subscribers during the recent years and operators are now ready for introducing new services to their clientele. With VoiceAds, Adfortel enables operators to introduce so-called adfunded services to create a new source of income from media sales and advertisers to target very specific consumer groups with relevant offers. VoiceAds are audio commercials targeted at the caller which replace the standard call waiting tone during the waiting period for connecting a call. As soon as the call is connected the conversation starts as per normal, therefore making optimal use of the waiting time. Consumers who opt for VoiceAds can for example save on their monthly phone bill. “We are looking forward to work with Adfortel and truly believe in VoiceAds as a mobile advertising service. Advertisers are now able to reach people in their own language, operators are growing rapidly and are looking to introduce new services and subscribers receive relevant offers which saves them money. With our experience we are confident that we offer Adfortel the best channel into this region to make VoiceAds a success.” says Adnan Omar Al-Obthani, managing director of Qanawat. “This partnership allows us to enter new markets with a partner which has an impressive track record in the Middle East and African region when it comes to business development and its ability to act as a full service provider. Qanawat has not only a very good network to Mobile operators but is capable of handling media sales, ad trafficking and project management activities as well. With the first regional implementations under way this makes Qanawat an ideal partner “ says Vincent van der Goes, COO of Adfortel. Qanawat is a leading provider of mobile VAS, offering VAS Managed Services, Mobile Advertising, Content Aggregation, Apps & Mobile portals to mobile operators across the Middle East, Africa and Asia. Qanawat works in partnership with leading mobile telecom infrastructure companies from the US, Europe and Asia - Pacific countries to bring latest value added technology in the region. For more information, please contact:
Adfortel deploys VoiceAds Engine in Telenor Playground
Tuesday, June 01, 2010,
Rotterdam, June 2010 – Adfortel, developer of mobile advertising solutions, today announced that it has deployed its groundbreaking mobile advertising solution VoiceAds Engine into the Telenor Playground. Telenor Playground is created to present innovative and relevant solutions to operators within the Telenor Group. With Telenor Playground, operators can stay up to date with the latest telco-relevant solutions. “The Telenor Playground enables Adfortel to promote and showcase our VoiceAds Engine to operators within the Telenor Group,” says Igor Hendriksen of Adfortel. “We show integration is quite simple as it is based on Session Initiation Protocol (SIP). This allows for relatively low implementation costs and short lead times. Our goal is responding to customer needs, but at the same time also trying to look ahead. By participating in Telenor Playground's professional forum, we want to encourage further development of the service.”
The patented Adfortel VoiceAds Engine enables operators to introduce so-called adfunded services to create a new source of income from media sales and advertisers to target specific consumer groups with relevant offers. VoiceAds are audio commercials that replace the standard call waiting tone during the waiting period for connecting a call. As soon as the call is connected the conversation starts as per normal, therefore making optimal use of the waiting time. Consumers who opt for VoiceAds can save on their monthly phone bill.
About Telenor Playground
Telenor Playground is created by Telenor as a meeting place for developers, established mobile service suppliers and the Telenor operational companies. Playground offers established mobile service suppliers and developers a simple way to showcase mobile services, which can be shared and promoted within the Telenor Group. For more information about Playground visit http://playground.telenor.com
About the Telenor Group
The Telenor Group is an international provider of high quality tele-, data- and media communication services with mobile operations in 13 markets across the Nordic region, Central and Eastern Europe and in Asia. Headquartered in Norway, the Telenor Group is among the largest mobile operators in the world with over 179 million mobile subscriptions, revenues in 2009 of NOK 107 billion (including Kyivstar), and a workforce of 40.000. Read more about Telenor Group at www.telenorgroup.com
ADFORTEL EXTENDS DUTCH MOBILE ADVERTISING PATENT
Monday, February 02, 2009,
Rotterdam (Netherlands), February 2, 2009 — Adfortel, a mobile advertising service and technology provider, has received a Dutch patent for its mobile advertising solution VoiceAds. Adfortel, a Payter Holding company, has now submitted an international patent application for its VoiceAd Engine. This technology offers operators and advertisers an audio based, handset independent mobile advertising channel and offers massive consumer reach with targeted direct consumer contact moments.
VoiceAds, managed by Adfortel’s VoiceAds Engine, are audio commercials played during the call waiting time. On average 15 seconds of, currently unused, call waiting time can now be used as advertising airtime. As such, this airtime offers multiple daily direct contact moments and massive reach for advertisers, with the possibility to target specific groups of users based on their user profiles.
Extensive market feedback and independent research has shown that this type of advertising is highly effective and that over a third of all mobile consumers is willing to opt-in as a subscriber. Key characteristics of this type of advertising are the non-intrusive character since consumers opt in, content relevance due to the availability of consumer profile information, no waste of advertising spend, forced exposure due to call waiting and handset independency.
Adfortel has worked closely with US patent firm Howrey in submitting the patent application, which now protects the use of this new advertising method in over 140 countries. Adfortel’s VoiceAds Engine can be offered to mobile, fixed, VOIP or virtual operators and subscribers alike. Adfortel is currently in talks with various telcos and advertising agencies worldwide to introduce the new concept on a commercial scale.
“Traditional ringback tones took the concept of making use of the call waiting time one step further,” said Igor Hendriksen, Adfortel’s managing director. “We were triggered to develop the service one step further into a mobile advertising solution, based on voice still being the killer application. Our in-network service is an attractive offering for global operators who want to continue to grow market share. The solution’s capabilities enable a speedy deployment and a fast return on investment.”
Adfortel will showcase its VoiceAds Engine during the Mobile World Congress in Barcelona on February 16-19 in hall 2, booth-number 2C54, co-exhibiting with its technology partner Dialogic.
MARKET RESEARCH BY BLAUW RESEARCH
Thursday, May 01, 2008,
Blauw Research has conducted research into the potential of VoiceAds. The research was carried out amongst 1,000 respondents.
Conclusions As many as 30% of all mobile phone users (between 16 and 70 years of age) stated that they would 'probably to certainly' give their consent to the provider to play advertising messages which were in line with their interests, in exchange for an incentive. Another 17% stated that they would consider this. In total, therefore, a little more than half of all respondents were not negative about the service, as long as there was an incentive for it. A third of the respondents were even positive about the service.
Of those interested individuals, 36% expected that they 'probably to certainly' would make more phone calls should they utilise sponsored calling.
12% of the 30% of callers that would certainly/probably give consent should there be an incentive, would even be prepared to change over to another provider. Almost half of this group of respondents would consider this.
A reduction on the mobile phone bill or additional calling minutes were the most interesting forms of incentive.