Using TextAds
The Right Message. At The Right Time.
A great addition to Adfortel's VoiceAds® is Adfortel's TextAds® offer.

Adding TextAds (SMS) with VoiceAds delivers an outstanding combination of two of today's strongest mobile advertising formats in the market in terms of reach, number of daily contact moments and handset independancy.

See how this combination of mobile advertising formats makes up for the best mobile advertisement solution in 4 complementary ways, all managed through Adfortel's Marketing Campaign Manager:
Peer-to-peer SMS often leave unused space. An optimal space for advertisement that otherwise would go to waste.
That same space however needs to be carefully evaluated to guarantee good consumer reception due to the intrusive nature of the service.

Simply put, not all ads should be added to any message, and moreover, not every message should be eligible for ad injection.
However, other types of messages that can be considered for ad injection besides peer-to-peer messages are the operator network notifications like missed call or voicemail notifications which can all be managed through Adfortel's Marketing Campaign Manager.

Unlike conventional SMS Bulk blind systems, Adfortel's Marketing Campaign Manager makes use of the already existing VoiceAds consumer profile information and takes it a step further by analyzing the Consumer's text message or profile to contextualize the ad or simply to decide that no available ad is valuable to the receiver at all.
SMS bulk campaigns are the most common SMS advertisement format, albeit the least efficient especially if not used in a broader, targeted context. It's like shooting with hail from the hip at a moving target.

Combining VoiceAds with TextAds gives a much more interesting consumer experience by contextualizing the Consumer for the arrival of a promotional SMS (TextAd). The consumer is prepared and the message is relevant. That Consumer expectation is crucial for a good reception and service perception:

The content is known. It has just been presented through a non-intrusive VoiceAd.

The moment is right. The Consumer is on a call, making use of its handset, thus, the SMS arrives at a moment that doesn’t interrupt, wake up or in any way disturb the Consumer.

Adding to the above, the MCM capacity to target profiles, schedule and reschedule Campaigns is amplified by strict rules that are imposable by the Operator:
  • Blacklisting TextAds dispatch by hour, day or special dates
  • Subscriber Blacklist (also via Subscriber Provisioning channels)
  • Cap per Subscriber, per Day
The value of the targeted TextAds is also increased by further Consumer response and interaction since the MCM enables setting up of dialogues and one-to-one URL inclusion that tracks and measures CTR.
Short Codes use an inbound channel that constitutes a very interactive, and moreover, consumer appealing and brand aware, pro-active advertising channel.

It enables voucher code validation; contests and prize interactions; value-added services subscription; telemetry or even more interactive possibilities.

By combining VoiceAds as a prelude to TexAd Short Codes, thus making available a pre-announcement channel, gives major and local brands the opportunity to reach and incite the consumer for a follow-up SMS for a client binding and premium interaction.
Advertising companies that have followers and consumer lists can opt to reach them, similarly to print direct mailing, on a one to one and personalized contact moment.

Combining the power of the Marketing Campaign Manager with a self-imported distribution contact list, gives the opportunity to achieve a fast and broad contact moment with the brand's customer base at a fraction of the cost.
This, tied to personalized and traceable short URL’s or simply enabling an SMS response, gives a fine grain capacity of measuring the campaign success and audience response.
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