VoiceAds
New source of income In today's telecom market – where rates are under pressure – increasingly more operators are introducing so-called adfunded services. The income from media sales creates a new source of income for operators.
The disadvantages of many of today's forms of mobile advertising, such as via text messaging, mobile Internet or mobile TV, are the limited reach, the low attention value or the handset dependence. By using Adfortel’s VoiceAds Engine and by advertising through VoiceAds, operators are offered the following benefits:
- A handset independent solution
- Availability of detailed profile information of subscribers
- Low investment in technology, high ROI
- A higher ARPU by media sales revenue
- Multi-ethnic applicability
- Wide reach
- Anonymity for users.
Integration To implement the VoiceAds Engine, connection to the mobile network of the operator is required. The VoiceAds Engine will be placed in the network and will be driven by our VoiceAds Campaign Manager.
The VoiceAds Engine can be hosted on site. It is also possible to integrate existing campaign planning systems with our VoiceAds Engine.