IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 375
leading media and technology companies and is dedicated to the
growth of the interactive advertising marketplace, of interactive share of
total marketing spend, and of its members share of total marketing
spend. The IAB educates marketers, agencies, media companies and
the wider business community about the value of interactive advertising.
Adfortel is IAB member and involved in the standardization of the
mobile advertising services for the Benelux marketplace.
