VoiceAds Engine
The primary function of Adfortel’s VoiceAds Engine is the replacement of the standard waiting tone (…toot…toot…) by a VoiceAd. This happens during the period that the call is being ‘built up’. As soon as the person who has been called picks up the phone, the call will start.
In terms of the selection of target groups, planning campaigns and the reports, our VoiceAds Campaign Manager is responsible for organising the VoiceAds Engine. It is also possible to integrate existing campaign planning systems with our VoiceAds Engine.
10 seconds of transmission time targeted at the caller The caller will hear the telephone ringing ‘at the other end’ and, at the same time, will listen to a VoiceAd. During this period of time, the VoiceAds Engine will ensure that VoiceAds targeted at the profile of the caller are played, with a maximum length of 10-15 seconds. The average waiting time is approx. 15 seconds, therefore, the VoiceAds can be heard in their entirety. As soon as the person being called picks up the phone, the call will start. The normal call process, therefore, remains the same.
Opt-in The caller registers on the website of the mobile phone operator (the VoiceAds Engine is offered as a white label). By registering, the caller grants consent (opt-in) to listening to the VoiceAds instead of the standard calling tone.
Interaction After the call has ended, the caller can receive an SMS related to the just heared VoiceAd, with for example a coupon or a link to a mobile website.
Incentive The caller can – in exchange for listening to the VoiceAds – receive an incentive from the operator, for example, in the form of extra call minutes, extra text messages, a reduction of the monthly bill, or another type of incentive, all of which is dependent on the operator’s wishes.